Gore adapts to pandemic with virtual lab tours
01/04/2021
The virtual experience consists of 18 lab rooms and 89 highlighted test apparatus spanning from waterproofness and breathability to abrasion resistance and comfort science test methods.
Visitors can take a digital tour through the durability testing and analysis lab, as well as the footwear, gloves and textile labs and garment centre.
Nicolaus Kirchdorfer, global marketing leader, said: “We’re excited to educate customers and retailers about how we test Gore-Tex products. Typically, we bring them to our labs in the US and Germany and give them a guided tour. Due to the pandemic situation, physical access to our labs is restricted and so we wanted to bring the labs to our guests virtually.”