Top brands donate deadstock to young designers
09/04/2021
UK brands and retailers with excess stock and materials are pooling together to donate fabrics to fashion students, to reduce waste while helping the young designers.
Twenty-four brands have joined The British Fashion Council (BFC)’s Student Fabric Initiative so far, donating material to 33 colleges.The scheme was piloted with Burberry earlier this year, which created a centralised logistics process for donations to act as a blueprint for other brands and colleges to work together.
Caroline Rush, chief executive of BFC, said: “One of the BFC‘s priorities is to encourage the industry to move towards a circular fashion economy while supporting excellence in fashion design. Being able to help students in need while managing to offset waste is an important example of the power of industry-wide collaboration.”
Brands taking part include Asics, Barbour, Paul Smith, River Island, Roksanda, Simone Rocha and Victoria Beckham.