German trade fairs given go ahead
16/06/2021
Minister of State for Bavaria Hubert Aiwanger, along with Klaus Dittrich, CEO of fair organiser Messe München, and Peter Ottmann, CEO of NürnbergMesse, announced details of the planned “new start of trade fairs”.
Mr Dittrich said: “In the past few months we have been working hard on the safety standards and are now excellently prepared for the new start with an optimal safety and hygiene concept. We look forward to finally being able to welcome numerous exhibitors and visitors to our site again from fall.”
Hubert Aiwanger added: “Trade fairs are the window to the world for our export-oriented Bavarian economy. And also for many service partners in the hotel, restaurant, retail, cleaning and security, transport or craft sectors, trade fairs are a significant factor for sustainable economic development in the post-coronavirus era. In the past years, the Bavarian trade fair organizations have earned a leading position in the global trade fair market that needs to be maintained. That is why it is important to now give trade fair organisers, exhibitors and visitors planning security for a successful resumption of trade fair business.”
All trade fairs will be implemented as hybrid events, as Klaus Dittrich explained: “During lockdown, we learned that our events only have a future in combination with digital formats. This is especially true in times when there are still restrictions in international travel.”
Photo: Ispo 2020