Timberland publishes ‘zero-waste’ guide
VF Corporation-owned outdoor brand Timberland has released a set of “zero-waste” lifestyle guidelines, intended to help re-present the global ecological narrative as more easily digestible for modern consumers via an “approachable and fun” six-step process.
As might be expected, the company suggested beginning one’s “zero-waste” lifestyle by making more eco-conscious fashion purchases. For Timberland, sustainable fashion includes “anything from sustainable sneakers or shoes made from recycled water bottles to clothing made of organic cotton, recycled polyester or similar biobased and natural materials.”
Next on the list is the recommendation to refuse “unnecessary” items such as single-use plastics, followed by the concept of reusing “zero-waste” articles such as steel utensils or reusable glass (or plastic) water bottles.
Recycling and opting for compostable products and packaging is also suggested by the brand, as is maintaining a sustainable kitchen in which “everything should be used, reused and recycled as much as possible”. Timberland highlighted its partnership with London-based “zero-waste” chef Johnnie Collins, who provided tips such as opting to buy in bulk and turning food scraps into stock for making another meal.
Finally, the US-headquartered company underscored the need for consumers to donate and/or recycle their used clothing and footwear. The brand said that for every kilogram of clothing that it alone “recirculates”, it prevents 3.6 kilograms of carbon dioxide from being emitted, saves around 6 litres of water and avoids the production of 0.2 kilograms of pesticides and 0.3 kilograms of fertiliser.
Timberland added that since 2009 it has recycled the equivalent of 345 million plastic bottles via its recycled footwear range. It spotlighted its Rebotl collection as “quite literally the new face of plastic: stylish, sustainable shoes made from recycled plastic bottles.”
