Cold winter weather helps Descente
Japanese sports group Descente has reported revenues of around $845 million for the year ending March 31, 2022, an increase of 12.4% compared to the previous year.
The group’s home market delivered 47% of total sales revenue, while South Korea accounted for more than 49%. China’s share was 3.7%.
Almost 60% of revenues came from athletic wear, 31% from its golf collections and 8.5% from sales of products in its outdoor category.
In Japan, it said sales of “heavy apparel” such as its Mizusawa and Alpine jackets had been good owing to low temperatures in the winter months. It said its Descente brand had continued to grow in Japan, while its Arena products had acquired “strong trust from top swimmers”. The group said more and more swimmers were wearing Arena products at international tournaments.
In South Korea, products that sold well included Descente’s Enerzite running shoes and R-90 golf shoes, with sales of Umbro products growing too.
