Local partners to work with ABG to relaunch Eddie Bauer in Japan
Authentic Brands Group (ABG) has announced a new agreement with Japanese trading company Itochu aimed at growing the presence in the Japanese market of outdoor brand Eddie Bauer.
On making the announcement, ABG said Eddie Bauer had had a presence in Japan for nearly three decades and had a loyal following there. As a result of the new partnership, though, it will broaden its offering to Japanese outdoor enthusiasts, making available to them “a full assortment of performance and lifestyle apparel and accessories”.
Itochu intends to work with a local partner, Mizujin, to design, manufacture and distribute Eddie Bauer products. Together, they will open new stores, expand shop-in-shop locations and relaunch the brand’s official Japanese e-commerce site in spring 2023.
