Search for the oldest Norrøna products under way
Following the story of a still-in-use 22-year-old Norrøna jacket coming to light, the Norwegian outdoor brand has now asked customer to send it information and images about their time-served products.
Chief executive, Jørgen Jørgensen, said customers with “vintage treasures” from the 93-year-old brand’s range in the closet or still in use should share the details. He offered a lifetime of free repair on all Norrøna gear to people taking part.
“We are reaching out to find the oldest Norrøna products that are still in use,” Mr Jørgensen said.