Textile research and testing organisation Hohenstein has made an investment of €1.3 million in Sizekick, a Munich-based technology start-up specialising in artificial intelligence (AI).

Hohenstein said the collaboration will enable it to develop more accurate apparel sizing systems and, thereby, help it improve online shopping experiences, reduce returns and lower carbon emissions.

It said it wanted to support the growth of Sizekick, starting with the 2023 launch of a smartphone app for online shoppers. The technology will make it easier and quicker for consumers to find the right clothing size.

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