South Korean athletic brand Xexymix has logged a 39.2% rise to its sales volumes for the six months ended December 31, after volumes were up 68.8% year on year during the fourth quarter (Q4), local media have reported.

The last three months saw strong sales across men’s shorts, joggers and slacks, Xexymix said.

Jogging bottom sales were up 103.5% versus a year ago, whereas slacks experienced 96.6% growth. 

It attributed this increase to the country’s ever-expanding male grooming market and especially noted an uptick in interest from older customers aged between forty and fifty.

Image: Xexymix.

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