Sales of Black Label leggings surge at Xexymix
South Korean activewear brand Xexymix has revealed that annual sales of its premium line Black Label leggings, first launched in 2019, increased by 33% last year versus the comparative 12-month period.
Black Label leggings now account for approximately 50% of all Xexymix sales in the category, local media said.
Available in as many as 26 colourways, the high-gauge, double-knit leggings come in various lengths and styles, some of which offer tummy-control compression. They are made in Korea by parent company Brand X.
Seoul-based Xexymix specialises in yoga, Pilates, golf and swimwear, intimates and sports accessories. Former professional table tennis player, coach and model Soo Yeon Lee founded the brand in 2015.
A pair of Black Label Signature 330N leggings.
Credit: Xexymix.