Apparel group H&M has set up a new textile-to-textile recycling spin-off, calling it Syre.

Starting with a factory in North Carolina that will be operational before the end of 2024, the new company will use textile waste to produce what it is called ‘circular polyester’. It has said the fibres it produces will be of the same quality as oil-based virgin polyester, but with “a superior sustainability performance”.

Share this story: