New chapter for Outdoor Voices
Investment fund Consortium Brand Partners (CBP) has acquired athleisure brand Outdoor Voices, an operation facilitated by Tiger Group, which had been providing restructuring services to the beleaguered brand.
This transaction is the second for CBP, which was founded in 2022 and first took a majority stake in Draper James, a fashion brand launched by actress Reese Witherspoon, last year.
“With a growth strategy and global expansion plan in place, CBP will focus on preserving and amplifying the three core pillars upon which Outdoor Voices founder Tyler Haney built the company: People, Planet and Product,” commented Cory M. Baker, founder of Consortium Brand Partners.
“The Outdoor Voices narrative resonates with many. It’s a successful brand with a passionate and dedicated consumer who wears and loves the product, but it’s a brand that faced challenges within its business framework,” added Jonathan Greller, president and co-founder of Consortium Brand Partners.
Outdoor Voices was founded in 2013.
Image courtesy of CBP
