Africa-inspired athletic brand launches in Paris - sportstextiles: Lea SportsTextiles

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Africa-inspired athletic brand launches in Paris

06/08/2024
Africa-inspired athletic brand launches in Paris
Eve Roger Athletics (ERA) has taken advantage of the Olympic games in Paris to launch its first collection, presented in a pop-up store in the Marais quarter of the city.

The first collection of the Munich-based company features seamless fitness wear, casual sweatsuits and T-shirts along with trainers. The range’s details and colour harmonies evoke Africa and athleticism.

Eve Roger Kossi, from Togo, and Lennart Englemann, a designer, the duo behind the brand, told Monocle radio that they saw an opportunity to share African culture and athleticism and tap a gap in the market with an authentic athletic brand that bridges Africa’s cultural heritage with the minimalism of European streetwear. In time, they envision the possibility of becoming an official supplier for African athletes.

Photos : Eve Roger Athletics Instagram

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