New tech-fashion activewear collection

25/02/2025
New tech-fashion activewear collection
With the launch of a performance sports range, Kith is joining the many fashion and lifestyle brands expanding into activewear and running. The inaugural K-Tech collection features wrinkled nylon track suits with retroreflective details and a decidedly retro feel. Engineered base layers, shorts and accessories are also part of the sports-leaning line-up.

The New York-based brand has also reached out to Swiss brand On Running that has created a signature Cloudzone shoe with a redesigned sole for Kith.

Kith was founded in 2011 by Ronnie Fieg. It now operates 13 standalone stores.

Imagery: Kith website