North America launch for X-Bionic
Swiss-engineered performance apparel brand X-Bionic has announced its official launch into North America, supported by a team of experienced industry professionals.
Former Nitro Snowboard and Mammut Sports Group executive Kris Kuster has been named as president and co-owner of X-Bionic’s North American business, which will have its base in Denver.
Its sales team will be led by Marty Carrigan and Dave Rosenberger, who have extensive experience of representing European brands in the US and Canada.
Another key hire is former World Cup alpine ski racer and Olympian Heidi Voelker, who has been named as head of key partnerships.
The brand’s autumn-winter 2024-2025 range includes snowsports and winter running apparel, with high levels of moisture management and thermoregulation, as well as partial compression for flexibility, breathability, and support.
