Developer of synthetic insulation materials Thermore has announced Laura Beachy as its new vice-president for marketing and communications. She joins the Milan-based company from Hyla Strategies, a marketing firm based in New York.

Thermore said Ms Beachy’s understanding of sustainability and passion for the outdoors made her a good fit for the company.

Chief executive, Patrizio Siniscalchi, said the appointment was an important one for the company’s planned expansion into the consumer market.

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