Thermore appointment to drive growth in North America
Milan-headquartered thermal insulation provider Thermore has appointed Don Reichelt as North American sales representative, supporting the company’s growth across the US market.
Reichelt is the founder of Colorado-based Rocky Peak Marketing and has worked closely with brands in the outdoor, run and active lifestyle spaces.
In addition to his professional experience, Reichelt is an accomplished ultra-endurance athlete, including a US 24-hour National Championship title and multiple ultra-distance records.
Patrizio Siniscalchi, CEO of Thermore, said: “Don’s experience across both the business and performance sides of the industry makes him an incredible addition to the Thermore team. His understanding of the market and close connection to the outdoor community will support our continued growth in North America.”
Reichelt added: “There’s a real opportunity to continue growing awareness around the performance and innovation behind Thermore’s insulation.”
