Hyperice signs Van Dijk for European push
Hyperice, a US-based wellness technology provider, has signed Dutch international and Liverpool FC captain Virgil van Dijk as its latest athlete ambassador to mark the European launch of the Nike x Hyperice Hyperboot.
The wearable device uses heat and dynamic air compression to accelerate warm-up and recovery – as featured in the latest issue of Sportstextiles magazine.
Virgil van Dijk said: “The Hyperboot has been a real advancement in performance technology, particularly being able to walk around whilst starting the warm-up process before a training session or match.
“Warm-up and recovery are just as important as the training itself, so I’m proud to work with Hyperice and use the best products to help me stay at the top of my game.”
Read our interview with Hyperice’s CEO, Jim Huether, who tells us about combining know-how with Nike’s footwear team.
