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Better Cotton introduces consumer-facing label

10/10/2025
Better Cotton introduces consumer-facing label
Better Cotton Initiative chose World Cotton Day to launch a label for products made from its certified fibres that are now physically traced to its country of origin, instead of being mass balanced. This provides retailers and brands an additional level of confidence that the item actually contains ‘better’ farmed cotton. 

“In a time of increasing scrutiny around sustainability claims, global trade pressures, and shifting environmental, social, and governance (ESG) priorities, transparency and accountability are more critical than ever,” commented Nick Weatherill, Better Cotton Initiative CEO.

Alongside the launch of the new label, the organisation has also changed its name to Better Cotton Initiative (BCI) and refreshed its logo. The new name makes a clearer distinction between the organisation and its commodity, both formerly known as ‘Better Cotton’. Cotton sourced through the Better Cotton Initiative is now called BCI Cotton.  

The organisation also released its impact report for 20245/2025, updating data on its operations. Some 1.4 million licensed farmers produced 5.6 million tonnes of BCI Cotton across 15 countries, while more than 1.63 million cotton farmers received training in the period. 

BCI Cotton said it now accounts for 23% of global production, up from 22% in the previous annual review.  

Photo courtesy of BCI 

Related stories:

Better Cotton appeals to US body to not rely on LCAs 17/05/2023
BCI aiming for new programmes in Africa 28/03/2023
Bumper year for Cotton made in Africa 26/05/2022
180% leap in Organic Cotton Accelerator farmers 01/04/2022
CmiA cotton no longer ‘Better Cotton’ by 2023 31/01/2022
BCI targets 2030 improvements 20/12/2021
Better Cotton executive joins SAC board 24/09/2021

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