Why Arc’teryx will open more stores in China
Outdoor brand Arc’teryx has said it plans to take its total number of own-brand stores in China from around 60 at the moment to 90 by 2030.
A recent report in the Wall Street Journal said China accounted for 45% of Arc’teryx sales in 2024. Total revenues for that year reached $2 billion, compared to $500 million in 2020.
According to the report, online sales in China accounted for around 13% of total sales for Arc’teryx, whereas e-commerce contributes almost 40% of its total sales in North America.
Another claim in the Wall Street Journal report is that Arc’teryx is able to secure higher prices for its main products in China than it asks customers in the US to pay. It gave the example of the Alpha SV jacket for men, which sells for $900 in the US, costs $1160 in stores in China.
Arc’teryx has been selling the Alpha SV jacket since 1998. The brand was founded in Vancouver in 1989. In 2001, it was acquired by Salomon, which was then owned by adidas. In 2005, Finland-based group Amer Sports acquired Salomon, and Arc’teryx along with it. In 2019, Chinese sports group Anta acquired a controlling stake in Amer Sports.
