Merino wool featured in Anta performance range
10/02/2026
Xiaofei Lin, general manager of the range, completed a Woolmark+ Fellowship last year which brought her to visit merino wool producing areas in Australia. “I was deeply impressed by the natural properties of Australian Merino wool - its combined features of moisture absorption, temperature regulation and anti-odour capabilities are highly aligned with our positioning of creating professional equipment for elite outdoor scenarios,” she commented.
Woolmark has reported an increase in demand for wool in China in a white paper on consumer trends for 2025, co-written with the Tmall Innovation Center. Merino wool apparel sales in China rose 18% year-on-year in the 12 months to July 2025. The fastest growing market segment is wool sportswear the report found, with an increase of 58% in gross merchandise value during the period and merino wool sportswear products recording a 119% hike. This upward turn is said to be driven by millennial consumers, particularly in Tier 1 and emerging Tier 1 cities.
Photo courtesy of Anta & Woolmark
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