Salomon Sports names new creative director - sportstextiles: Lea SportsTextiles

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Salomon Sports names new creative director

21/01/2026
Salomon Sports names new creative director
French outdoor brand Salomon has announced the appointment of a new creative director in its team, Heikki Salonen. The Finnish designer will drive the evolution of the high-performance brand towards a mountain lifestyle label and will be in charge of creating a cohesive narrative across all the brand’s product categories. 

Mr Salonen has held similar positions at Diesel and MM6, a label of French fashion house Maison Margiela. Beyond his expertise in fashion, he is also a dedicated sportsman, active in ultra running, hiking and kayaking. He brings with him to Salomon Laura Herbst, with whom he has been working for more than a decade. Ms Herbst, a fashion designer, has worked for MM6 and Céline. 

Photo courtesy of Salomon

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