Salomon to supply Paris Opera ballet
A strong signal that Salomon has tread far beyond its origins in skiing, the brand will be an official supplier to the dancers of the Paris Opera Ballet starting this fall. The three-season contract also signals evolving tastes among ballet dancers.
Salomon will be creating special styles for the dancers for warming up, training, recovery and travel. All 154 of the company’s ballet dancers will receive a complete kit.
This is not the first sports brand to partner with the venerable institution, in 2019 French brand Le Coq Sportif became the official sportswear supplier for a six-year period.