Creative team reshuffle at Lululemon

22/05/2024
Creative team reshuffle at Lululemon
Following the departure of Sun Choe, Lululemon’s head of product since 2018, Jonathan Cheung will be filling the top product management position and reporting directly to company CEO Calvin McDonald. The denim industry veteran joined Lululemon this past January as Global Creative Director.

Mr Cheung will continue to oversee design, innovation and product development, the company says, and he will also drive the product design and the company’s innovation roadmap. The designer has worked for major brands (from Moschino to Levi’s) but has also served as advisor for several textile innovation companies including unspun, Infinited Fiber Company and Pangaia.

Lululemon’s merchandising teams are also being reorganised as Nikki Neuburger will now take on product activation responsibilities in addition to being in charge of brand.

Image courtesy Lululemon