Accessible designs frame Lululemon’s Team Canada kit
17/04/2024
During the design process, lululemon led product testing and feedback sessions with 19 Canadian Olympic and Paralympic athletes across 14 sports to understand their needs.
The kit was designed to support more bodies and more abilities, with features including magnetic-close zippers, pull-on loops and sensory touch guides. The Seated-Fit Carpenter Pant and the Seated-Fit Packable Rain Poncho are designed to deliver functionality and comfort in a seated position.
It features adjustable styles like the Convertible Pant & Jacket, as well as SenseKnit technology and sweat-wicking fabrics to enhance breathability through ventilation. Products with four-way stretch fabrics, customisable drawcords and newly engineered pocket shapes and placements help athletes move.
Calvin McDonald, CEO of Lululemon, said: “We took an innovation-first approach to design a collection driven by athlete insights, so they can feel and perform their best in Paris.”
Athletes, coaches, and support staff will wear Team Canada apparel throughout key moments at the Games, including the opening and closing ceremonies, medal ceremonies, media appearances, travel, and daily life in the Athlete Village.
Zak Madell, Lululemon ambassador and Team Canada wheelchair rugby player, said: “My biggest takeaway from this process was Lululemon’s commitment to working with Paralympians to make the pieces accessible and adaptable.”
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