New Balance’s resale platform extends to clothes
Sportswear brand New Balance is expanding its resale programme Reconsidered to include clothing from customer returns with imperfections as the platform marks its two-year anniversary.
Reconsidered has helped to recirculate more than 100,000 pairs of New Balance shoes.
Tracy Knauer, vice president of North America marketing, said: "Reconsidered has been an impactful platform for New Balance consumers to access popular, like-new or gently worn styles while helping to extend the life of our footwear.”
Customers can trade in gently worn New Balance shoes by mail or at more than 100 retail locations and receive a voucher towards their next purchase.
New Balance employs 14,000 associates around the globe, and in 2025 reported worldwide sales of $9.2 billion. It owns five athletic footwear factories in the US and one in Flimby, UK
