Outdoor Retailer boosts exhibitors with influencer matching
US-based trade show Outdoor Retailer has expanded its Wild Reach programme, which matches exhibitors with influencers to reach their followers on Instagram, TikTok, YouTube and Facebook.
Wild Reach creators reach more than 11.7 million followers. Outdoor Retailer and partner Popfly are in discussions with 70 additional creators, while 210 applications remain under review.
Prior to the event, which takes place August 19–21 at the Minneapolis Convention Centre, creators will be matched with exhibitors.
Matthew Mathiasen, group show director for Outdoor Retailer, said: “Trade shows can no longer rely on selling booth space and hoping brands find their audience
“Wild Reach gives exhibitors direct access to trusted outdoor creators who can bring products, experiences and innovations to life through authentic storytelling. As marketing teams are increasingly asked to do more with fewer resources, brands need event platforms that create measurable value.”
