Español Français Deutsch Italiano Português 汉语

Berghaus to help team complete polar expedition

Outdoor brand Berghaus is to provide kit for an all-female team which will attempt an expedition to the North Pole later this month.

The Women’s Euro-Arabian North Pole Expedition consists of 11 team members from 10 different nations - the UK, Qatar, Sweden, Oman, Saudi Arabia, France, Russia, Cyprus, Slovenia and Kuwait. Its aim is to foster greater dialogue and understanding between women from European and Arabian cultures.

The team will be attempting to ski the last degree to the North Pole. After flying from Svalbard, Norway to a floating ice camp on the Arctic Ocean, they will set of from a position of 89 degrees north and ski towards the North Pole. 

They will use a selection of Berghaus women’s products and representatives from the brand recently met up with members of the team to discuss kit design and development. During the gathering, Carolyn Harker and Mark Davis from Berghaus’ product management department hosted a workshop, made final adjustments to the expedition kits, and gathered feedback on the products that have been supplied.

Ms Harker explained: “Our time with the team was really valuable. All together in one room, we were able to speak with women from a wide range of backgrounds. They had many shared product needs, and indeed demands, but were also able to share individual insights about kit, and their own personal experiences and interactions with outdoor brands.”

Feedback from this expedition will help Berghaus as it expands and improves its range of products specifically for women. The brand has said it invests “considerable resources” into refining the design of its range of outdoor clothing, footwear and equipment for women. This includes technical apparel for high mountain activities and kit designed for walking on everyday use. 

“We received some great feedback on the gear that we have supplied for the expedition and were presented with some excellent ideas and challenges that will inform what we do next with women’s specific products at Berghaus,” Ms Harker added. 

Image shows the all-female team preparing for their expedition.

Share this story:

Polygiene D cannot be held responsible for content if the language setting is changed from English. The translations provided by Google Translate are automated and therefore might not be accurate and may contain incorrect, offensive or misleading language. We offer this facility as a guide only.

Copyright © 2018 World Trades Publishing Limited. All Rights Reserved.