Berghaus urges consumers to get outdoors to relieve stress
20/08/2018
The campaign will go live in September. It is the first phase of a five-year marketing initiative to drive brand awareness and business growth.
It has been created following extensive market feedback, which has highlighted the changing relationship between the consumer and the outdoors and what motivates people to participate in outdoor activities.
Chris Tattersall, head of brand management at Berghaus, said: “We’re really passionate about the outdoors and we want to use that passion to inspire more people to get out. When people are wrestling with their hectic modern lives, we call out in an ironic way some of those superficial things we all do, and we present Berghaus as the antidote, with the invitation that it’s time to get out.”
Image courtesy of Berghaus.
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