Berghaus tasks photographers to inspire public
15/08/2019
The long-term marketing communications initiative has been driven by the changing consumer relationship with the outdoors and what motivates people to participate in outdoor activities, said Berghaus.
Katie McNamara, brand manager, said: “Collaborating with outdoor photographers helped us to capture credible and impactful stories that demonstrate the real benefits of time spent outdoors. We’ll bring these rich stories to life in digital and social spaces where our consumers head for inspiration and escape.”
The summer phase of the campaign is live on Instagram, and the autumn/winter phase will follow in September.
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