Skins establishes US subsidiary
Australia-based international compression apparel brand Skins has established a US subsidiary, Skins North America, in a move to further its commitment to the US market and develop a deeper relationship with retailers and consumer groups.
With new product launches entering the US marketplace in September 2011, Skins is investing in the newly formed subsidiary in place of a suitable distributor partner.
Skins North America, currently operating out of Carlsbad, California, will be headed up by Tim McCool. “This is an exciting time for Skins globally and in the US, as awareness of Skins compression wear is growing rapidly,” said Mr McCool. “Last year saw the successful launch of the Skins 400 Series into the US and with the 200 Series hitting the marketplace in September, we are keen that Skins North America does not miss a beat.”
Skins CEO Jaimie Fuller will also keep a close eye on operations. “The business move to establish Skins North America illustrates our ongoing commitment to growth in the US and to becoming the world’s leading compression brand,” Mr Fuller said. “The forthcoming launch of 200 Series is a global commitment to compression sportswear for men and women with all the proven benefits of Skins engineered gradient compression and a contemporary, fresh look that will appeal to a wider consumer audience.”
