Skins launches £2m crowdfunding campaign
15/02/2016
The Australian company, which was founded in 1996 and sells in 43 countries, has become famous in recent years for activist initiatives in the world of sport, including its role in calling for reform in FIFA last year and its stance on doping in cycling (which founder Jaimie Fuller discussed with WSA in 2012).
Mr Fuller said: “Skins began life making sportswear that enabled athletes to improve their performance. Over the years, our mission has transcended the field of play and we have become increasingly concerned with making a difference in the world of sport.
"We see crowdfunding as a fantastic opportunity for like-minded people to become part of our journey.”
We will look at how crowdfunding is becoming an increasingly popular source of finance in the sports and outdoorwear sectors in WSA May/June 2016.
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