Adidas signs £300m football kit deal - sportstextiles: Lea SportsTextiles

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Adidas signs £300m football kit deal

24/06/2013
Chelsea Football Club and adidas have extended their partnership in Chelsea’s biggest deal to date which will see the sports brand supply to the club for the next 10 years.

The partnership, which began in 2006, is reportedly worth £300 million to the club.

Herbert Hainer, CEO of adidas, said: "Both adidas and Chelsea FC have a long and proud heritage in football and we are delighted to continue our working relationship with one of Europe's elite football clubs. We look forward to many more years of success, working closely with the club on product, marketing and grassroots initiatives in the UK and around the globe."



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