Mammut grows popular in China - sportstextiles: Lea SportsTextiles

News

Mammut grows popular in China

14/08/2013
Swiss outdoor brand Mammut has increased revenue by 9.2% for the first half of the year to CHF 100.3 million ($107 million) as it works to position itself as a “premium brand, opening monobrand stores and setting out conditions for a good working relationship with retailers”.

It saw the biggest increase in sales in Asia, where the business has established itself in the Chinese market and the first orders for the 2013/14 winter season have already been secured.

Sales in the UK developed well, said the company, Switzerland is recovering, while demand in Germany remained stable.



Related stories:

Mammut changes tack in Spain 30/04/2015
Sales rise at Mammut but fears of ‘saturation’ in Germany, Austria and Switzerland 26/03/2015
Mammut celebrates Matterhorn legend 29/09/2014
Asian demand leads to growth for Mammut 26/03/2014

Sportstextiles.com cannot be held responsible for content if the language setting is changed from English.

The translations provided by Google Translate are automated and therefore might not be accurate and may contain incorrect, offensive or misleading language. We offer this facility as a guide only.