Sales rise at Mammut but fears of ‘saturation’ in Germany, Austria and Switzerland
26/03/2015
Mammut’s sales reached CHF 250 million (€238 million) and profit before tax totalled CHF 20.8 million compared with CHF 20.9 million in 2013.
However, its owner, Conzzeta, said in a statement: “The sporting goods segment is facing increasingly tough competition worldwide. The core markets of Germany, Austria and Switzerland are showing increasing signs of saturation, while the Asian markets continue to grow. In sporting goods sales, direct contact with the end-customer is increasingly important; sales growth occurs above all in the business-to-consumer sector.”
Mammut strengthened this channel, opening 12 mono-brand stores during the year.
Conzzeta, which also owns business in the metals, chemicals and engineering sectors, also warned that the unpegging of the franc to the euro will cause problems in 2015.
“The discontinuation of the minimum euro rate by the Swiss National Bank and the resulting marked appreciation of the Swiss franc will have a tangible impact on Conzzeta,” it said. “Switzerland is the group's principal location: almost half the personnel expenses are in Swiss francs. In the framework of the strategy assessment and planning for Conzzeta’s transition, the exchange rate of the franc against all major currencies will play a significant role and the introduction of measures to restore profitability will be introduced without delay. Conzzeta will not lose sight of the growth objectives it has set itself.”
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