Students take lead in The North Face outdoor initiative
Outdoor brand The North Face and Outdoor Foundation are launching an initiative aimed at encouraging young people in America to be more active.
They are searching for schools and universities with the best ideas of how to inspire students to take part in outdoor activities and the best will be awarded a grant, outdoor gear and extra resources.
Ann Krcik, director of outdoor exploration at The North Face, said: "There is no better way to address the issue of getting more people outside than to learn from the brightest minds of the next generation for a fresh perspective and new solutions."
The winning school will win a prize package including a scholarship for an outdoor programme assistant, a custom gear library and tickets to an outdoor festival for all students.
“College students are among the most creative, innovative and influential group of people in our country today,” said Chris Fanning, executive director of the Outdoor Foundation. “If we are truly going to inspire a new generation of outdoor enthusiasts, the ideas and energy must come from them.”
