Lafuma owner predicts shift from brands to retailers’ own-brands
04/04/2014
“This trend is particularly pronounced in the underwear segment, which is better suited than many other products for sale alongside food and beverages,” it said. “Good examples of this in Switzerland are the major supermarkets Migros and Coop, both of which carry underwear in their ranges.”
Lafuma, whose brands include Millet (mountaineering), Eider (skiwear), Oxbow (surfing and boarding) and Lafuma (outdoor gear, camping and garden furniture) had reported weak performance in recent years. It suffered losses in 2010 in 2012, compounded by high levels of debt since the takeover of Oxbow in 2006.
“Lafuma had no choice but to join forces with a strategic or financial partner,” said Calida.
Calida reported sales excluding Lafuma of €172.9 million in 2013, up 4% over 2012.
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