Legal success for DSM Dyneema
12/09/2014
The Netherlands-based fibre producer issued formal warnings to a number of exhibitors at the A+A exhibition for protective clothing and footwear in Düsseldorf last year who, it said, were associating their products with the Dyneema brand at the show without permission. It said legal action would follow, “if necessary”.
A number of clothing and equipment brands use Dyneema to improve the strength and abrasion resistance of their products.
Now DSM Dyneema has announced that it has taken successful legal action to block a rival from registering the name ‘Chyneema’ as a trademark. In an announcement in early September, it said the official trademark authorities in South Korea, Canada, the EU and the US have all accepted DSM Dyneema’s opposition and rejected the application.
It said the name was too similar to Dyneema and argued that this could “create confusion with end-users buying sub-quality products and not receiving the quality and performance they have been led to expect”.
On making the announcement, Nathali Donatz, director of branding and communications, said: “We have an extremely strong commitment to our customers and licensees, as well as to the end users in the various market segments we serve. As a consequence, we are determined to act to prevent producers from entering the market with products that create the erroneous impression that they are related to the Dyneema brand.”
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