DSM Dyneema fights to protect brand
28/07/2015
It says it is witnessing a rise in the number of adverts that claim Dyneema has been used when it has not, and has removed more than 22,000 adverts over the past year that had been illegally using the trademark.
Nathali Donatz, DSM’s director of branding, said: “Although Chinese websites are often notorious for offering counterfeit products, a number of online marketplaces – such as Alibaba.com – have shown a cooperative attitude toward trademark owners such as DSM.
“Promotion of the Dyneema trademark or logo in relation to an end product provides users of that product with a guarantee that they are investing in performance and quality. It represents a valuable mix of know-how, service and innovation that is protected and leveraged for the benefit of our customers and licensees, as well as for the end users in the various market segments we serve. As such, we will do all we can to protect the brand and drive home the message that non-authorised companies cannot take advantage of this carefully established position.”
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