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VF hires Nike executive to lead its work in product innovation

12/09/2014
VF Corporation has appointed Dan Cherian as its new vice-president for global innovation for performance apparel and footwear.

This is a new role, and it means Mr Cherian will oversee the work VF does to bring innovation in apparel, footwear and accessories for its 30-plus brands, which include The North Face and Timberland.

“Our goal is to shape the future of apparel and footwear,” said Steve Rendle, senior vice-president, for the group’s business in the Americas. “VF has emphasised the importance of product innovation as a key growth driver for our company. Adding Dan to our team to lead our performance apparel and footwear initiatives further demonstrates our commitment to creating breakthrough, must-have products for consumers.”

Mr Cherian joins VF from Nike, where he was general manager of the sports brand’s sustainable business lab. He has also worked for Pfizer Inc. and the Boston Consulting Group.



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