3D printing will be key to Nike’s manufacturing revolution
01/10/2014
“We're on the verge of moving some other what we call manrev innovations to a much larger scale,” he said during a conference call to investors. “Those processes actually allow us to create products that are more innovative at the same time to actually improve performance while we actually get some margin opportunity at the same time.”
First announced last year, the manrev involves working with factories and other companies in the supply chain to rethink manufacturing, speed up time to market and increase customisation.
“We've got a steady flow of innovations beyond Flyknit to speed up our manufacturing, to make the whole process of manufacturing more efficient, more sustainable and offset some of those higher input costs. Specifically, 3D printing, that has tremendous opportunity for us. That's a bit on the longer road side of things, but we intend to be on the forefront of that potential. And there's other things that I don't want to get into at this point that will start to make a more meaningful impact over the next one to three years."
Revenues increased 15% to $8 billion during the quarter ending August 31, with growth across all categories most notably sportswear, basketball, running and the women’s division. E-commerce sales grew 70% after investments in online tools.
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