Archroma launches new dyes created from agricultural waste
17/11/2014
It refers to its new range of dyes as “biosynthetic” because they are derived from almond shells, saw palmetto, rosemary leaves and other natural products. The range is called Earthcolors and is suitable for cotton and cellulose-based fabrics, Archroma said at the time of the launch. It has been four years in the making.
“Our aim is to give consumers a choice,” said the company’s head of textile dyes marketing, Alan Cunningham. “We all should have the possibility to choose the fashion option with the least environmental impact and to be safe in the knowledge that there is substance behind what is claimed on the label.”