Downlite gives “proper name” to its bulk down division

08/01/2015
Ohio-based down and feather processor and supplier of performance fills Downlite has launched a new brand identity for its bulk down division.

This division will now be callsed Downlite Outdoor, to reflect its focus on supplying outdoor companies with fills for outdoor apparel and sleeping bags.
 
“For years, our bulk down business unit has been hidden within our corporate website, without the true identity that it represented,” said Chad Altbaier, vice-president for sales and business development. “Our down export business for apparel and sleeping bag production has grown tremendously so we knew it was not only time to give it a proper name, but to also develop a presence that better communicates who we are and the products we offer.”