Columbia-owned yoga brand sets sights on oversea - sportstextiles: Lea SportsTextiles

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Columbia-owned yoga brand sets sights on overseas markets

20/01/2015
prAna, a yoga brand owned by Columbia Sportswear, has appointed of Pacho Bedoya as director of international sales to develop its emerging international business.

During 10 years at Oakley, he managed several international territories, was the general manager for Latin America and was most focused on developing a robust retail franchising programme.

prAna CEO Scott Kerslake said: “Pacho is another great addition to prAna’s sales leadership team
and an example of the solid industry talent that is attracted to the growth opportunity represented by the prAna brand.”

Related stories:

Record second quarter for Columbia 04/08/2015
Senior management shake-up continues at Columbia 28/05/2015
Columbia hires for Korea 19/05/2015
Columbia revises outlook on record first-quarter sales 05/05/2015
Columbia completes prAna acquisition 03/06/2014
Columbia Sportswear confirms apparel brand acquisition 30/04/2014

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