Columbia hires for Korea - sportstextiles: Lea SportsTextiles

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Columbia hires for Korea

19/05/2015
Columbia Sportswear has appointed Han-Bo Shim to serve as general manager of the company's Korea subsidiary, based in Seoul.

Mr Shim will be responsible for establishing and executing sales, distribution and marketing strategies for the company's family of brands, which are sold to Korean consumers through a network of more than 250 dealer-operated, branded, outlet and shop-in-shop locations, as well as the company's ecommerce business.

Mr Shim has worked as managing director of TaylorMade Golf's Korean operations for the past 10 years.

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