CEOs pledge to advance women’s leadership in outdoor sector
Fourteen heads of outdoor brands have signed a pledge to accelerate women’s leadership in the outdoor industry.
In addition to the pledge, developed by the Outdoor Industries Women’s Coalition (OIWC), Jerry Stritzke, CEO of Recreational Equipment, announced an initiative to mentor women entrepreneurs, supported by a $1.5 million grant.
“Change starts at the top, and coming together like we have is a testament to the strength of our shared values. I encourage other leaders in our industry to join in this commitment,” said Mr Stritzke. “This work will change the nature of innovation and leadership in our industry, which is a big part of the US economy, supporting 6.1 million jobs.”
Companies that have signed up include The North Face, Outdoor Research, Patagonia, SmartWool, WL Gore & Associates and Wolverine Worldwide.
“We’re thrilled that these companies are making this a visible priority,” said Deanne Buck, executive director of the OIWC. “We’ll be stronger and more innovative as an industry if we build an environment where great ideas born from a diversity of experiences thrive.”
