Invista hopes to help customers create “authenti - sportstextiles: Lea SportsTextiles

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Invista hopes to help customers create “authentic stories”

29/01/2015
Fibre producer Invista has named Simon Whitmarsh-Knight as its global marketing leader for activewear and outdoor.

Part of the role will be to lead a new internal product development team geared towards bringing Invista innovations to market faster and create what the company referred to as “compelling stories” around fabrics such as Lycra Sport, Coolmax and Thermolite.

At the time of the announcement, Mr Whitmarsh-Knight, commented: “There is great scope for Invista to work with brands and retailers to grow their businesses via our innovative products, and I very much look forward doing so. I plan to help our customers share authentic stories with their end-consumers, by supporting their brands with our technology.”


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Fresh ‘hybrid’ stretch denim from Invista 09/11/2015
Invista hands out chemical engineering scholarships 16/09/2015
Invista’s Foshan plant wins environmental award 14/08/2015
Invista lectures promote environmental message in Shanghai 20/03/2015

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