Willy Herman first to adopt Lycra’s cooling fabr - sportstextiles: Lea SportsTextiles

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Willy Herman first to adopt Lycra’s cooling fabric

08/01/2016
Austria-based fabric manufacturer Willy Hermann, named Manufacturer of the Year at trade show Interfiliere, has become the first in Europe to introduce a collection using the new cooling Lycra Beauty.

The cross-section of the fabric allows moisture to reach the outer surface, where it evaporates quickly.

According to consumer research conducted by Lycra owner Invista, 69% of consumers consider moisture management in shapewear as extremely or very important, but only 42% are satisfied.

"To ensure that we offer our customers the latest in underwear, we work with Lycra for our textile innovations. We are delighted to be the first manufacturer to commercialize fabrics incorporating its cooling technology in Europe, said Ralph Hermann,” managing director of Willy Hermann.

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