Onitsuka Tiger selects husband-and-wife textile team

12/06/2015
Onitsuka Tiger selects husband-and-wife textile team
Asics-owned Onitsuka Tiger has partnered with a Japanese husband-and-wife team for a collaboration that uses hand-printed textiles.

The Makumo textile brand is operated out of the home of Miki Fukuyama and her husband, Tomo Araki, in Itoshima.

Fukuyama designs and Araki hand prints the textiles onto Japanese loomed canvases from Kurashiki.

"We are very excited about our collaboration with Makumo, which is a first for the Onitsuka Tiger brand," said Mike Jensen, director of lifestyle at Asics America.

Makumo's textiles have never been printed on shoes, and Onitsuka has never adapted homemade textiles onto its products.

"I never imagined our textiles could be used to craft shoes, but when I held them in my hands I thought, 'Wow, it's amazing,'" said Fukuyama.