Asics chooses gel for revamped midsole construction

04/02/2016
Asics chooses gel for revamped midsole construction
Japanese sportswear brand Asics has chosen a new gel construction for the midsole in its latest collection.

FuzeGEL technology combines midsole material with gel to promote a smooth and comfortable gait by absorbing shock upon impact and propelling runners forward on repulsion, said Asics.
FuzeX shoes feature an 8mm heel drop and molded engineered mesh upper to give runners support while lowering weight.

Footwear product and merchandising manager Gerard Klein siad: “By bringing together cutting-edge technology with minimalist design, Asics hopes that fuzeX will make running even more accessible and enjoyable."